Viking FK Seeks Commercial Chief to Drive Growth at Lyse Arena
Viking FK published a vacancy on September 15 for a Head of Private Market, a key commercial role responsible for ticket sales, the Viking+ service and matchday experiences at Lyse Arena. The move signals the club's determination to build a world-class supporter offering to match its on-pitch ambitions.
Club Looks to Strengthen Fan Experience off the Pitch
Viking FK posted a job advertisement on September 15 seeking a new Head of Private Market — a senior commercial role within the club covering ticket sales, the Viking+ subscription service, matchday experiences and supporter engagement. The listing signals the club's ambition to grow its commercial operations at Lyse Arena as interest in Viking FK reaches new heights during a landmark season.
The position reflects a broader push by the club to professionalise the supporter-facing side of its business, ensuring that the growing crowds flocking to Viking Stadion receive a matchday experience befitting one of Norway's most ambitious clubs.
A Season of Landmark Moments at Lyse Arena
It has been a remarkable year for Viking FK on and off the pitch. The club is competing in the UEFA Champions League group stage for the first time in its history, a journey that has captured the imagination of supporters across the region and driven unprecedented demand for tickets and club products.
With average attendances climbing and a home fixture against Lillestrøm coming up on September 20, the timing of the recruitment drive makes clear that Viking's board is planning for sustained growth — not just a one-season spike. The new private market lead will play a central role in shaping how thousands of fans experience life at Lyse Arena for years to come.
Growing the Viking Family
Viking FK's commercial ambitions sit alongside significant activity on the sporting side, with several high-profile signings arriving during the summer transfer window and promising academy graduates earning moves to top European clubs. Building a commercial structure capable of supporting those sporting ambitions is seen as the next essential step as the club cements its status among Norway's elite.
